#branding #2024 #concept
Student housing branding
In 2024, our design team collaborated with GaS Studio, an architectural partner, to complete two large student housing buildings in the Bovisa district of Milan. The first building, Building A, was delivered in December 2024. Our role was to create a branding concept for the interiors, aiming to establish a cohesive and engaging visual identity for the building's rooms and amenities.
The concept we developed was deeply rooted in the identity of the Bovisa area, blending history, contemporary urban culture, and the client brand. Our goal was to create a visual narrative that would resonate with students, fostering a sense of place while providing an inspiring and dynamic environment.
​
To achieve this, we took inspiration from old frames and archival photographs of the Bovisa district, which we digitally merged with modern-day views of the area. This juxtaposition represented the transformation of the neighborhood, where tradition meets innovation. These illustrations were thoughtfully integrated into the design of the rooms and common areas, transforming plain walls into engaging, thought-provoking art installations.
Additionally, we infused elements of street art into the illustrations, reflecting the youthful, creative energy of the student community. The use of client’s brand colors was key to creating a cohesive look, ensuring that the branding seamlessly blended into the architecture and interior design. The result was a lively, vibrant space that not only served as a place to live but also as an immersive experience, celebrating both the past and present of the Bovisa area in a way that felt fresh, relevant, and connected to the identity of the brand.